"Are u black or white?if u r black what r u waiting for?rush to shop and buy our fair & lovely,fairever,etc... and become fair and beautiful.now we have fairness creams and potions for men.so all u guys out there try fair & handsome and look beautiful".This is what all cosmetic companies in and around india is projecting.this is a very inhuman act that the cosmetic giants indulge in to raise their profits.their crores of turnover mainly depends upon all fairness items.i neednt say that the 200 yrs of british rule in india led to fascination of their white complexion for many indians and this was particularly seen among many women.this thus served as a source of income and now crores of profits to the cosmetic companies. initially their targets were women alone of any age.this even went to the extent of many 5 or 7 yr old girls using them.this is really astounding.many fairness cream ads portray a normal woman as useless and once they become fair they can attain success,stardom,money,fame,etc.inspite of protests from women's group,these kind of ads survive.neednt say that nowadays mostly actresses were brought in for these ads to influence their crazy fans.they have made this a mantra kind of stuff.now the focus has slightly deviated towards their new targets i.e. men and some newspaper suggests that more men go for whitening treatments at parlour.
where will all these going to end?complexion is decided by nature and not by the creator too.why should we change a natural quality within or outside us?it is this kind of stinging attitude people must change.theres no point in boasting of innovative technologies if people are still barbaric in their attitudes and thoughts.this complexion oriented stuff has influenced many minds.this hurts women especially and more during their marriage time.nowadays people prefer the bride or the bridegroom to be fair or white because their son or daughter is white.people even expect to be born babies to be fair complexioned.this complexion matter has now become a complex in people's minds.moreover there's a misconception with people that whites are good looking ones.was this a result of any Ph.D or research done by these idiots to draw a conclusion?
all are beautiful in their own ways and looks and when they remain in their natural complexion they will be beautiful throughout.more than this they would not lose their individuality.i have many people around me for whom still complexion matters.this thought is instilled into many minds nowadays.this is an issue and will not see any end.we must be heading towards a fairer and better india and world but need not with fair coloured people.why should people lose themselves to such petty matters?but this is no more a petty matter because of growing misleading thoughts among the minds.this complexion stuff is of no importance or value to me and many people like me.no matter if you are black or white i accept people.if u want to change something in u then change ur attitude if it stings or is bad.dont go behind such thoughts as this will lead us to real hell.change ur mind and make world a better place to live.this is for all people in this world.i request u people to never encourage such acts.just be yourself and dont underestimate yourself or others by looks.
